Archive for June, 2009

Designing Effective Personal Training Marketing

Sunday, June 28th, 2009

Designing effective personal training marketing should play an integral role in the plans for any trainer’s future success. If it isn’t an integral part, how will the business ever be able to tell the story that permeates any top-notch marketing campaign? The ingredients in a good story are explained a little further down. In any event, a trainer needs to make sure marketing is included to at least give the business a fighting chance of at success.

There are a number of realities about our online world that marketing strives to take into account. The first is that the Internet has a power and scope unparalleled in history. Because of this, it’s imperative a website be created and stood up as soon as possible. It needs to be well-designed and include a number of elements in order to be maximally effective, though.

It’s most important to keep in mind that any website must look professional and be free of poor spelling, bad grammar and confusing syntax. It also has to be able to let possible customers contact the business via phone and, more importantly, email. From the emails left, a sustainable marketing program can be created. Of course, always make sure to give people something free for leaving their email. For example, a report on the ten best ways to quickly get back into shape makes for a good item to give away.

As was said, the emails collected by the business can make up the foundation for many campaigns to come. If there isn’t enough to start, look at purchasing a list from a list seller. Once there’s enough, look at sending out very well-written salesletters which also contain something of value. People like getting something for nothing, and the benefits of giveaways are well-known facts of marketing life.

Any marketing, including personal training marketing, needs to have at its core a story about the business. This story has all the elements of any other one, too: There is who, what, where, when and why (most important). Broken down, it tells who the trainer and business is, what it intends doing, where it means to do it, and at what times. This lays the groundwork for the final and most important element.

Lastly, it covers fully WHY the customer should consider hiring the trainer and business. Hopefully, the business has made clear it can help the customer address his or her fitness issues. This is most important to any potential client. And when it’s done correctly, it can help both short and long-term business goals and chances for success. Personal fitness can be a deeply intimate thing to many people, and they expect a good trainer to realize this. At least at first, they’re ambivalent about the particular qualifications of a trainer until they’re sure the trainer can help them with their own fitness issues.

Now, no campaign forgets to still include print-type media such as flyers, brochures and actual newspaper or magazine ads. Additionally, good old-fashioned business cards can make a great adjunct to marketing efforts. They tell a short story about the new business, and they can be spread around easily enough. Well-made cards also tend to increase the chances of gaining clients.

Designing effective personal training marketing makes it easier to create marketing aimed creating buzz about the new business.

Designing effective personal training marketing makes it easier to create marketing aimed creating buzz about the new business. http://www.kickbacklife.com is a great resource for time management.

A Few Tips If You Are Interested in Starting a Personal Training Business

Sunday, June 28th, 2009

A personal training business can be very successful and the career appeals to many. However the truly successful personal trainers do not consider it to be just a job but a lifestyle. It will be worth your while to get some training and become a certified personal trainer. The hours for personal training are very varied and the salary you make will depend on the hours you are willing to work.

Personal trainers love their job so becoming a personal trainer because the pay is good may not be the best career choice. Personal trainers not only help their clients live a healthy life through diet and exercise but they themselves live in this manner. You will be exercising a lot every single day and need to be flexible and have the appropriate knowledge to design fitness programs for different individuals.

Every personal training business will need to do some marketing. This can be strictly word of mouth or you can develop a marketing strategy and advertise. Many times personal trainers will become associated with a specific gym. It is possible to use the Internet to send your services to a wider market by providing online personal training.

The use of personal training has increased as gym memberships have decreased because personal training provides you information on how to change your lifestyle to maintain your health. It is possible to focus your training style for a specific group such as for weight loss, prenatal women or athletes. Each training will have a different program associated with it.

Personal training does not have many overhead costs, as a personal trainer will need very little equipment. Most trainers work at their client’s home so a set of free weights and a blood pressure machine is usually recommended. Otherwise all of the other equipment will be provided at a gym or their client’s home.

It is possible for a personal trainer to work the usual 9 to 5 but the most successful trainers make themselves available from between 5am and 8pm. This way they are able to take on clients that want personal training outside the usual working day. Having a flexible schedule helps though it will be up to you how many hours you plan on working each day.

It is also possible to be a part time personal trainer to increase your income by running your own part time personal training business. Part time training is a great way to stay in shape and bring in some extra cash. This is an excellent option for moms that need to work around their kid’s schedules. In most cases their clients will be other mothers that have similar schedule.

Your salary will depend on your location, the amount of time you want to work and your flexibility. Personal trainers that have to travel far distances may charge slightly more to cover gas costs. There are also options of working for a large corporation or businesses as this can be a great employee incentive.

There are also options of working for a large corporation instead of running a personal training business as this can be a great employee incentive. http://www.kickbacklife.com is a great resource for personal trainer websites.

Swine Flu: How to Reduce Your Chance of Infection and Transmission to Others

Sunday, June 28th, 2009

April 27, 2009

Everyone wants to know what to do to prevent getting swine flu and how to keep it from infiltrating their businesses, homes and public places. The recent outbreak, which appears to have started in Mexico, is believed to have infected hundreds and killed dozens in just the last few days.

The CDC advises that anyone suspected of having the associated symptoms stay home and consult with their doctor. Do not return to work or school until 48 hours after your symptoms are gone. If your symptoms are severe, then go to a hospital but otherwise, they would prefer that you stay home to avoid spreading the disease to others in the hospital. Currently, the CDC does not believe that the general public needs to wear protective face masks at this time.

To prevent the spread within your home, business, schools or in public places, the CDC recommends that everyone practice good hygiene which includes frequent washing of the hands or use of instant hand sanitizers. An ideal choice for hand sanitizer would include one that lasts more than an instant. One problem with alcohol based products is that it stops working immediately after it evaporates. SkinWear, which contains no alcohol lasts for up to 8 hours which, given the current need for constant vigilance and protection is a smart choice.

Equally important, to prevent the transmission of the disease to others one should use an EPA approved hard surface cleaner. PureGreen24, powered by SDC, meets the recommendations by the United States Centers for Disease Control (CDC) for infection control for care of patients with confirmed or suspected Swine Influenza A (H1N1) virus in both home and healthcare settings.

PureGreen24 is quite unique because it is safe enough to use on children’s toys and cribs (with no rinse required) but strong enough to kills MRSA, staph and all the rest.

Symptoms are the same as regular influenza including fever, lethargy, loss of appetite and coughing. Some people report runny noses, sore throats, nausea, vomiting and diarrhea. The youngest, oldest and people with compromised health are those at the highest risk.

Various populations, because of the nature of their professions are at higher risk as well. Those who work with large, transient populations are thought to be at higher risk. That could include chiropractors and physical therapist because they work with out the protection of rubber gloves. Bankers who hand currency may be at increased risk as well. As documented earlier, in January 2009 Reuters report indicates that banknotes may be harboring the common flu virus. Reports in the Journal Applied and Environmental Microbiology indicate that human influenza viruses can survive on currency for as long as 17 days.

It is not practical for bankers and tellers to wash their hands after each transaction, nor is it advisable to use an alchol based product 100 times a day. Again, that is why we recommend PureGreen24 to disinfect the desk tops, key boards, phone, door knobs and exam tables. The SkinWear product, which is on sale at http://jshygiene.com is prefect because it will offer you protection for up to 8 hours. In general, the flu is passed hand to hand, and self-inoculated through the membranes of the eyes, nose and mouth.

J&S Hygiene http://www.jsHygiene.com

MyZeno Hi-Tech Acne Zapper Versus Topical Acne Treatment

Sunday, June 28th, 2009

Is This The Future of Acne Treatment?

In your pursuit for the best acne treatment, you may have come across the electronic devices such as MyZeno that zaps zits with an impulse of heat. It all sounds very science fiction, I agree. When I first saw the MyZeno gadget it reminded me more of a prop out of Star Trek than a serious solution for acne.

However, it does actually have clinically proven results and is also endorsed by medical professionals. But, the million dollar question is; how effective is this as a long term acne treatment?

The point I’m trying to put across is, that I don’t of dispute the clinical results or its effectiveness. However, I don’t believe this is a long term solution as it fails to treat the root cause. Furthermore, the cost of using MyZeno if very high.

Cost of Treatment

Let’s the put the spotlight (sorry about the unintentional pun ) on the cost.

MyZeno claims that it takes 1-2 counts (thermal impulses) to treat a single spot, pimple or zit over a 24 hour period. A 90-count tip costs $35. This means that each spot, pimple or zit will cost around $0.3 to remove, plus of course the initial $100 dollar for the electronic device.

Not only is the cost extensive, but so is the time needed to treat each individual spot, pimple or zit, which MyZeno claims to be two and a half minutes.

Short Term Treatment Only

MyZeno or other electronic devices of this type can only treat existing spots. However, they cannot prevent further outbreaks as they fail to treat the root cause. This means that the sufferer will be hit with constant rising acne treatment costs.

My Opinion

MyZeno is ideal for those who need to rid get the odd pimple here and there very quickly. However, if you want to try and treat mild acne with this. I recommend that this is used in conjunction with a topical treatment that helps to prevent acne outbreaks. This of course will help to limit some of the substantial costs.

http://acne.carecenterlink.com